With increasing Facebook ad costs, it’s difficult for brands to stay competitive and generate revenue from paid advertising. Despite the competitive landscape, many brands rely on Facebook advertising for a large percentage of their revenue. Continuing to generate cash flow from Facebook has become a critical objective for marketers. As demand for attention continues to… https://www.adweek.com/digital/3-ways-to-optimize-for-cltv-and-boost-your-facebook-engagement/