Nowhere is artificial intelligence evolving as quickly as with the virtual assistant “wars” playing out. Siri, Alexa, Cortana, Google Assistant and the entry-level players are locked in an innovation battle that they hope will blur the lines between machine and human. With that comes endless marketing and experiential possibilities. In fact, Gartner recently concluded that… https://www.adweek.com/digital/3-ways-virtual-assistants-can-overcome-road-blocks-and-stand-apart-from-competitors/