Despite the tremendous technological capabilities in the data-driven marketing era, the dark truth is that analytics coming from most agencies sucks. Clients are often forced to hire in-house or outsource to analytics specialists to get the data they need because agencies can’t provide it or would rather protect their own interests than be transparent about… https://www.adweek.com/agencies/4-signs-an-agencys-analytics-dont-paint-the-whole-picture-and-arent-benefitting-clients/