Every business has the potential to create high-value superfan customers, but few take the time to employ the smart tactics necessary to do so. A superfan is a consumer who over-indexes in his or her affinity for a brand, team, entertainer or property, thereby increasing the chance he or she will advocate on its behalf…. http://www.adweek.com/brand-marketing/4-steps-that-will-make-your-companys-customers-into-superfans/