5 Challenges Facing Creatives That Leaders Need to Address

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The term “dark funnel” has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an imperfect science. Yet, the dark funnel feels like déjà vu, a glitch in the matrix, because we’ve been here before.

https://www.adweek.com/agencies/5-challenges-facing-creatives-that-leaders-need-to-address/