Over the last 20 years, the relationship between the buyer and seller in the advertising market has fundamentally changed as the market digitized and became automated in 2009 with the start of the programmatic wave. Having started my career as an energy trader and witnessed the transition from floor-based outcry trading to sophisticated data-driven approach,… https://www.adweek.com/programmatic/5-key-ingredients-thatll-fix-a-broken-programmatic-system/