Facebook’s earnings report for the first quarter of 2018 surpassed all expectations. The social giant reported $4.99 billion in quarterly profits and $11.97 billion in quarterly revenue. While Facebook has been consistently posting strong earnings, two things made this particular earnings report worthy of note: A key percentage of its earnings came from its ads… https://www.adweek.com/digital/5-mistakes-small-businesses-make-that-cripple-their-social-media-advertising-roi/