The news cycle’s rapid shift from one story to the next has meant that NBC News must keep its audience informed throughout the day about the latest developments, wherever they may be and on any platform.
On June 23, it launched its latest offering, Here’s the Scoop. It’s a 15-minute weekday afternoon podcast—timed to afternoon commutes—that offers a daily deep dive into one or two of the day’s top stories and a rundown of the day’s top headlines.
Morgan Chesky, Brian Cheung, and Yasmin Vossoughian are the podcast’s rotating hosts, each bringing their unique style to the streaming show.
In launching Here’s The Scoop, Catherine Kim, evp of editorial, said in a memo to staffers the podcast “aims to showcase the incredible talent of our journalists, the breadth and depth of our expertise, and our resources.”
Future plans for Here’s the Scoop, which is typically available at 5 p.m. ET and can be streamed from various platforms, include filming portions of it to publish on YouTube, further expanding its reach.
TVNewser got Shalini Sharma, who oversees the podcast, as well as the three hosts, to give us the, ahem, “scoop” on NBC News’ latest venture.
1. What makes a scoop a scoop?
Sharma: Scoop has several meanings to us. A scoop is an exclusive NBC News story, the biggest headlines with context, or the backstory behind today’s biggest stories, while always fusing them with the expertise and reporting of our correspondents and reporters. We’re hoping listeners will come away from our podcast episodes gaining some insights they didn’t have before.
2. What differentiates Here’s the Scoop from all the other news-centric podcasts out there?
Our differentiators are our talent, the time Here’s the Scoop rolls out, and our format. We lean into using the podcast medium to showcase the expertise of our correspondents and reporters on the biggest stories and their respective beats. We are also targeting the afternoon/evening audience with a daily 5 p.m. ET versus the more crowded morning timeslot. Plus, our format is leading with one or two deeper-dive conversations and closing the show with a few headlines which broke — or ones which have had developments — since the listener’s morning news touchpoint, all in under 15 minutes. Another format choice is to include the voices of the people impacted by the stories we cover to give you a chance to hear from those living these stories and to humanize them. We saw this most recently when one of our hosts, Morgan Chesky, talked to those impacted by the floods in Kerrville, Texas, his hometown.
3. Question for Morgan Chesky: What is the one thing we should know about the impact of the floods in central Texas?
Chesky: These floods didn’t just hit close to home for me—it was home. Growing up in Kerrville, you learn early on to respect the power of the Guadalupe River. But this flood wasn’t just another chapter—it completely rewrote the story. As my mom shared during my conversation with her on Here’s the Scoop, Texans are resilient, and that is never more evident than it is in the aftermath of this tragedy.
