Nike’s shares have been slowly ticking up under new CEO Elliott Hill’s turnaround plan, and the markets have reacted well to the NikeSkims collaboration before it has even hit shelves.
Let’s not forget the Kardashians haven their own a legacy of building financially successful brands and monetizing their audience. They’ve risen through the celebrity rankings from E! reality TV stars to A-list multi-hyphenates over the last two decades.
Kim Kardashian owns multiple brands as well as Skims (which was valued at over $3.2 billion in 2023), including KKW Beauty and Skkn.
Other family-held businesses are Kylie Cosmetics and Kylie Skin (Kylie Jenner), denim brand Good American (Khloe Kardashian), and Poosh, Kourtney Kardashian’s Goop-esque sustainable living brand. 818 tequila is also owned by Kendall Jenner.
Together the sisters’ combined Instagram is over 1 billion people, giving them plenty of power to influence.
