It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously innovating. It sounds straightforward, but remaining relevant is a real challenge. Established CPG brands are losing relevance according to Prophet’s Brand Relevance Index. While they… https://www.adweek.com/brand-marketing/5-ways-cpg-brands-can-shift-their-techniques-to-remain-relevant/