While the performances at Coachella are the main draw, the brand activations have become just as compelling over the years. This year’s standouts felt less like marketing moments and more like experiences built around festival-goers.
From on the ground at Coachella, ADWEEK picked out the best brand activations that stood up even against the “Bieberchella” frenzy. From solving real festival problems to giving attendees a reason to slow down and connect, these standouts were worth waiting in line for.
The ultimate destination for haircare tools and hair talk landed at Coachella with one of the weekend’s smartest activations: free, professional hairstyling.