June comes around fast when you work in advertising. One minute you’re wrapping up the Super Bowl, the next you’re booking flights to Nice, scrambling for last-minute Croisette dinner reservations, and finalizing cabana guest lists.
With the Cannes Lions Festival of Creativity set to host 15,000 delegates from 90 countries on the French Riviera from June 22–26, ADWEEK has rounded up seven shiny new things you can expect at this year’s event.
AI is making its mark on the beach again in 2026, while creators and sports are getting bigger stages, too. Elsewhere, agencies and brands are injecting some more fun and whimsy into their activations.