Last month, social influence analytics service Klout shuttered its doors after 10 years. Klout would rank the influence of social media profiles on a scale of 1 to 100. Given the rise of influencer marketing, why would a service that scores influence for marketers go under? Ultimately, black-box one-metric numbers provide comfort but are meaningless–measurement… https://www.adweek.com/digital/7-reasons-why-emv-is-outdated-for-influencer-marketing-measurement/