Mobile-focused ticketing platform SeatGeek is OK with being the literal butt of the joke in its latest ad.
https://www.adweek.com/brand-marketing/the-latest-from-seatgeek-aims-to-literally-put-butts-in-stands-as-live-events-reopen/
The Latest From SeatGeek Aims to Literally Put Butts in Stands as Live Events Reopen