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British women’s tennis hit a generational peak when Emma Radacanu lifted the U.S. Open trophy on Saturday, Sept. 11, a moment viewed by over 10 million people in the U.K. after Amazon Prime and broadcaster Channel 4 agreed on a last-minute deal to ensure fans could watch the final live.
https://www.adweek.com/convergent-tv/how-co-broadcasting-emma-raducanus-u-s-open-victory-paid-off-for-channel-4-and-amazon-prime/