In a time of deep uncertainty, nostalgia has proven to be an extremely powerful force in entertainment and marketing. TeePublic, the largest online marketplace for subculture designs from independent creators, is leaning into the trend with a ’90s-themed “Rewind to Classic Designs” ad campaign.
https://www.adweek.com/brand-marketing/teepublics-nostalgia-heavy-campaign-takes-us-back-to-the-90s/