Michelob Ultra is the first of the Anheuser-Busch brands to release teasers for its Super Bowl spot, introducing viewers to a bowling alley “opening” on the date of the game.
https://www.adweek.com/agencies/steve-buscemi-is-back-in-a-bowling-alley-with-peyton-manning-for-michelob-ultras-super-bowl-teasers/