Lone River Ranch Water—which quickly catapulted from its Far West Texas origins to national hot seller, putting its no-frills agave-based canned cocktails and the subcategory on the map—has dropped its first brand extension with a margarita-inspired drink.
https://www.adweek.com/agencies/lone-river-lures-ryan-bingham-back-with-new-cocktails-siren-song/