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Sarah Jessica Parker dons safety goggles and takes a sledgehammer to an elaborately decorated table full of food and drinks—she’s making a literal point about breaking with tradition—while the words “goodbye boring, hello perfect” flash on screen.
https://www.adweek.com/brand-marketing/sarah-jessica-parker-john-cena-lead-star-studded-intro-of-new-pre-mixed-cocktail-brand/