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Every year, millions of people anxiously wait for one big announcement: Who will perform at the Super Bowl Halftime Show? Will it be a cultural moment in time? Will it be a throwback? Will Taylor Swift finally take the stage? (Okay, it’s probably just me asking that question.)
https://www.adweek.com/brand-marketing/did-pepsi-make-the-right-move-walking-away-from-the-super-bowl-halftime-show/