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Ahead of Thursday’s Vox Media Now event, the company announced Tuesday it created its own supply-side platform (SSP) for Concert, the company’s publisher-led marketplace, where the Trade Desk (TTD) is also its exclusive demand-side platform (DSP) partner.
https://www.adweek.com/programmatic/vox-media-launches-concert-ssp-in-partnership-with-the-trade-desk/