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When thinking of our favorite foods, we tend to emphasize how they taste, but a good meal is a sensory experience that plays out across all the senses. As important as the sight, sounds and smell of food can be, there is also an emotional connection that often goes unrecognized when sitting down at the dinner table.
https://www.adweek.com/creativity/philadelphia-launched-a-restaurant-where-you-order-feelings-not-food/