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There can’t be much more powerful a play in advertising than nostalgia, and—in reviving one of cinema’s most iconic moments featuring everyone’s favorite fictional boxing champion Rocky Balboa in a modern take—bookmaking brand Ladbrokes is betting big.
https://www.adweek.com/creativity/rocky-runs-through-the-streets-of-philadelphia-again-in-an-audacious-sports-betting-promo/