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It was a risk, more than 40 years ago, for a burger purveyor like Hardee’s to add made-from-scratch biscuits to its menu. But it paid off when the freshly-baked breakfast staple began selling like, well, hotcakes.
https://www.adweek.com/brand-marketing/hardees-debuts-strawberry-biscuit-ale-as-an-homage-to-its-hot-selling-breakfast-carb/