TikTok has added more insights, countries, industries, holidays, and other key market trends to its insights tool.

What are TikTok Insights. Insights help advertisers and creators understand the audience, behaviors, opinions, and effectiveness of their campaigns.

Part of its Creative Center platform, the Insights tool allows you to filter by age group, viewer type (creator, advertiser, user), industry, events, and year.

Use the tool. You can test the tool and view different insights by location here.

Why we care. It’s a start. While the tool can be useful to help advertisers plan campaigns, it’s not as robust as it could be. With limited data, the tool doesn’t show as much information as one might expect a platform with one billion users to have.

About The Author

Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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