Brands Are Getting Scarily Good at Spooky Marketing

  Rassegna Stampa, Social
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The post-holiday doldrums of February are typically when the movies that studios don’t expect to do much business hit theaters. But in 2017, the winter month saw the release of Jordan Peele’s Get Out, the cultural phenomenon that upended the horror genre and everything we knew about its audience.

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https://www.adweek.com/brand-marketing/brands-are-getting-scarily-good-at-spooky-marketing/