Lyft has a new look. The company created a signature font, icons and expanded its color palette–adding “a dynamic secondary palette,” according to Lyft creative director Jesse McMillin–as a way to energize and elevate the growing ride-sharing company. Created by the company’s in-house creative team, the new look is part of a broader strategy to… http://www.adweek.com/brand-marketing/lyfts-poppy-colorful-new-look-signature-font-and-icons-are-meant-to-energize-the-growing-brand/