Snap Inc. said at its fifth annual Lens Fest augmented reality developer conference Tuesday that there are now 300,000 AR creators and developers on its platform, up from 250,000 last year, and they are behind over 3 million AR lenses, up from 2.5 million in 2021.

The company also kicked off a new global “Lensathon” with a prize pool of $200,000, with creators having until Jan. 31 to submit their lenses for their piece of the pie, and Snap detailed some of the lenses from its previous Lensathon, held earlier this year.