Fox’s Thanksgiving Day New York Giants vs. Dallas Cowboys NFL game averaged 42 million viewers, breaking a TV record set in 1990.
In addition to its eye-popping NFL ratings, Fox Sports has also seen record viewership for English-language soccer during the 2022 FIFA World Cup, as well as the biggest audience since 2011 for Nov. 26’s Michigan-Ohio State college football game.
To learn about who these passionate audiences are outside of the stadium, Fox Sports commissioned two surveys of 2,500 U.S.
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https://www.adweek.com/convergent-tv/infographic-sports-fans-are-happy-and-engaged-off-the-field-too/