As one of the biggest financial payment processors in the world, Mastercard has the potential to play a major role in the future of the constellation of cryptocurrency-adjacent technologies known as web3.

That’s why Raja Rajamannar, the brand’s chief marketing and communications officer and healthcare business president, said he is still overall bullish on what proponents will promote the next iteration of the internet. Today, Mastercard announced a new accelerator program to help introduce emerging artists in the music industry to web3 as a medium at this year’s Consumer Electronic Show in Las Vegas.