TikTok began alpha-testing a Talent Manager Portal for its TikTok Creator Marketplace platform for establishing collaborations between brands and creators.

The video creation platform introduced TikTok Creator Marketplace in August 2021, saying this week that it enables agencies and brands to connect with more than 800,000 qualified creators worldwide.

Talent Manager Portal allows talent managers to get involved, acting on behalf of creators to analyze, execute and oversee campaigns from start to finish and perform tasks such as handling creative feedback, managing deal flow, negotiating contracts and reviewing reporting metrics.