It’s amazing what human beings can accomplish in the face of adversity, and sometimes when the going gets tough, it just ignites a greater desire to succeed. World-famous climber Kirstie Ennis knows a thing or two about tapping into that “die-hard” spirit to push through.

With Ennis’s resilience at the forefront, Advance Auto Parts has launched a continuation of its “DieHards Choose DieHard” campaign with its new spot, “The Climber.” Created in partnership with creative agency TMA, this spot features Kirstie Ennis, a former Marine sergeant and current climber known for scaling six of the world’s tallest mountains.