No, you don’t have to invent something totally brand new and different to have an impactful brand, but it certainly doesn’t hurt to buck trends and chart your branding path sometimes.

As founder and brand strategist at Sherpa/Creative Catalyst, Robin Albin has helped create unique brand positioning and voices in a variety of industries. In this episode of Let’s Talk About Brand, she discusses how to make sure your brand stands out from the crowd in a memorable way.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.