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“Brand sustainability” means different things to different people, different brands and even different industries.
So what is it really, and how should your brand respond?
Katie Klencheski, founder and creative director of branding shop Smakk Studios, discusses what brand sustainability is and how companies can make a meaningful impact that resonates with their customers.
https://www.adweek.com/brand-marketing/lets-talk-about-brand-podcast-sustainability-with-smakks-katie-klencheski/