Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015–30 years after U.K.-based nonprofit Comic Relief’s first biannual Red Nose Day–it landed a few strategic brand partnerships that would later ensure the organization’s massive success in the States. In… http://www.adweek.com/brand-marketing/how-red-nose-day-raised-100-million-for-children-in-need-in-just-3-years/