In an era in which an ecommerce platform is a personal assistant and a social media platform is a news source, it is perhaps not surprising that a coffee company can also be a bank. According to market research firm eMarketer, 23.4 million consumers ages 14 and up will use the Starbucks app to make… http://www.adweek.com/digital/the-most-popular-mobile-payment-app-isnt-apple-pay-its-starbucks/