A recent opioid-abuse awareness ad isn’t just targeted at teens; it’s also written and directed by one. “Hey Charlie,” is a nearly 4-minute ad from The Christopher D. Smithers Foundation and Columbia University Medical Center, following a 17-year-old boy living in suburbia as he goes from a star athlete with good grades to abusing prescription… https://www.adweek.com/brand-marketing/a-teen-wrote-and-co-directed-this-powerful-psa-about-the-rapid-spiral-of-opioid-addiction/