When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy’s, however, is taking a different approach. The retail giant is instead searching internally within its store and corporate employees to find its next influencer partnership. This month, Macy’s… https://www.adweek.com/brand-marketing/macys-looks-internally-to-find-next-big-influencer-campaign/