T-Mobile said in an internal email acquired by Adweek today that it is taking “some key responsibilities” related to its media strategy, search and analytics in-house and has formed a new partnership with WPP’s Essence to help. In the email to staff, Nick Drake, the telecom giant’s executive vice president of marketing and experiences, said… https://www.adweek.com/agencies/t-mobile-partners-with-wpps-essence-and-takes-some-media-planning-and-buying-duties-in-house/