Charli XCX may be our “favorite reference,” as she sings on her hit album “Brat,” but “weird” is the Democrats’ new favorite way to refer to Republican presidential candidate Donald Trump and his running mate, Ohio Sen. J.D. Vance.

One digital billboard, which ran from Aug. 9-12, sought to harness this confluence of internet memes. The ad simply stated “weird” in the visual language of the “Brat” album, with black text over a lime green background. The billboard appeared along Interstate 95 in Palm Beach County, Fla., a few miles south of Trump’s residence at Mar-a-Lago.

Charli XCX’s viral summer album became linked to Democratic presidential nominee Kamala Harris’ campaign when the British popstar tweeted “kamala IS brat” on July 21, following President Joe Biden announcing his support for Harris after dropping out of the race. The Harris campaign has since embraced all things Brat Summer in its social media marketing.

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