You may have come across the Montana Boyz on your For You Page on TikTok or in your Instagram feed, but who are they?

Kaleb Winterburn, Mark Estes, and Kade Wilcox started on TikTok as a joke but quickly became viral sensations now repped by Viral Nation. Former college football stars, these guys are more than just athletes. They’re creators and cowboys, juggling ranch life with social media stardom.

They effortlessly combine the rugged appeal of cowboy life with polished fashion, creating a unique persona that captivates audiences globally.

In this episode of Young Influentials, ADWEEK digital editor and host Colin Daniels sits down with the Montana Boyz as they share how they started making videos, attending major events like Stagecoach, and what we can expect from them next.

Stream the new episode below, or listen and subscribe on Apple Podcasts, Spotify, Pandora, or iHeartRadio.