Sometimes, reuniting feels so good, and that is proving true for Deutsch LA and Behr Paint Company, as the brand has resigned Deutsch LA as its creative agency of record.

Behr had previously partnered with Deutsch LA in 2019, with the agency handling business intelligence, strategy, creative, digital, and production work. In 2021, the work shifted to TBWA\Chiat\Day LA, which utilized the platform created by Deutsch, “Today Let’s Paint.”

Now, the creative account is back in Deutsch LA’s court, and coinciding with the announcement is the launch of its current version of the continuing “Today Let’s Paint” campaign.

The decision to reconnect was driven by the success of their previous partnership.