Hot on the heels of its biggest global campaign launch, Puma has hired Tara McRae as svp of marketing and brand strategy for North America to drive the “next chapter of growth for the region.”

Arriving from Clarks, where she served as global chief marketing and digital officer for four years, McRae is a Puma veteran who spent 10 years within the brand’s media planning and sports marketing departments between 2006 and 2016. Prior to Clarks, she was CMO at TB12, a health and wellness brand co-founded by Tom Brady.