Netflix has debuted a star-studded brand campaign for its new mobile feature, Moments, which allows users to share favorite scenes from TV shows and movies.

Moments launched on Netflix’s iOS app on Monday (Oct 28) and will roll out on Android in the next few weeks. The personalized feature lets members bookmark specific scenes from Netflix programs on their phones and seamlessly share them across social media, generating conversations and buzz about the streaming platform’s content. 

Accompanying the launch is an ad, created by agency Wieden+Kennedy Portland, that celebrates culture-defining and buzzworthy moments born on Netflix.

“It’s so Good” depicts fan banter and obsessions over some of Netflix’s most popular series, such as Stranger Things, Squid Game, Wednesday, Baby Reindeer, and Formula 1: Drive to Survive. It features celebrity cameos from Olympic gymnast Simone Biles, rapper Cardi B, and actor Giancarlo Esposito, each of whom share their love for a particular Netflix title. 

Biles, for example, says she binged docuseries Drive to Survive and “felt like racing could be my next thing.”  

“You know that feeling when a scene, character, or line from a show or movie just sticks with you, and you can’t help but text your friends, ‘You have to watch this, it’s so good’?” Netflix’s chief marketing officer Marian Lee told Variety, which broke the news of the campaign. “Our new campaign is all about celebrating these unforgettable moments, taking you back to the feeling you had when you first became obsessed with a great show on Netflix.”

Netflix explains Moments like this: “With Moments, members can quickly bookmark a scene while watching on their phone, saving it directly to their My Netflix tab for easy access later. Members can also share their favorite scenes across platforms like Instagram and Facebook, creating a seamless way to engage with their favorite content and share it with friends. We’re excited to add even more features in the future to help members enjoy and share their favorite Netflix moments.”

Earlier this month, Netflix reported that it added 5 million subscribers in Q3, beating Wall Street’s expectations. Its Q3 revenue rose 15% year-over-year to $9.83 billion.