ADWEEK is bolstering its Marketing Vanguard platform for chief marketing officers, bringing aboard Liz Kneebone as vice president of community programs and development to lead the effort.

Kneebone had been vice president of the Sustainability Collective and global CMO Growth Council at the Association of National Advertisers.

In her nearly three years with the ANA, Kneebone organized gatherings of CMOs at events such as Cannes Lions and the IAA World Congress; helped increase membership in the Global CMO Growth Council by more than 100; and launched the ANA Sustainability Collective, which is now made up of over 400 marketing practitioners dedicated to driving inclusive and sustainable business growth.

ADWEEK’s elevation of its Marketing Vanguard platform will bring CMOs curated resources, dedicated content, dedicated thought-leadership programming, and new events.

Upcoming highlights include:

• Signature Marketing Vanguard Summit: An annual gathering of 100 CMOs and emerging leaders focused on marketing’s future will take place in Chicago on May 7, featuring discussions on creativity, innovation, and strategic leadership.
• Marketing Vanguard VIP Inspiration Excursions: Exclusive experiences aligned with major industry gatherings including CES, Cannes Lions, and more that offer intimate networking in unique settings that spark creative inspiration.
• Marketing Vanguard Podcast With Jenny Rooney: Weekly conversations with ADWEEK chief brand and community officer Rooney and CMOs and CEOs from companies including United Airlines, Citi, and PepsiCo that explore personal stories, pivotal decisions, and strategic insights.
• Marketing Vanguard Awards: Annual recognition of 15 pioneering marketing executives shaping the industry’s future and redefining the CMO role.
• Marketing Vanguard Editorial and Newsletter: Curated content delivering actionable insights and strategies for senior marketing decision-makers.

“We’re demonstrating our commitment to CMOs as their role continues to evolve and become more crucial than ever as business drivers in their companies,” Rooney said in a statement. “Liz’s deep expertise in cultivating executive communities makes her the ideal leader to elevate Marketing Vanguard’s offerings and engagement opportunities.”

Kneebone added: “Our most pressing challenges as marketers are often our biggest opportunities, which is why we’re building a space for chief marketers and their next leaders to unlock the future of growth through community. I’m looking forward to building Marketing Vanguard into a unique opportunity for leaders to learn, debate, and collaborate as we identify and leverage the cutting edge of creativity, data, and our relationship to culture and consumers.”