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In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a major platform upgrade, Kokai.
Adoption, to that point, had been sluggish, and the company had taken a financial hit. CEO Jeff Green blamed The Trade Desk’s surprisingly bad fourth quarter earnings—where it didn’t meet revenue expectations for the first time since it went public, causing its share price to tumble 33%—on Kokai’s slower-than-expected rollout.
The company didn’t respond to ADWEEK’s questions about what percentage of clients have moved to Kokai so far, but did say that Kokai is its “most important platform upgrade.”
https://www.adweek.com/media/the-trade-desks-angers-buyers-publishers/
