An upcoming enhancement to OneFox will include data integrations with TransUnion and Experian, as well as its ongoing partnership with LiveRamp, to allow advertisers to reach audiences across the Fox properties.
OneFox—Fox’s converged media tool powered by AdRise that brings AI-driven media planning, optimization, predictive models, and insights across its portfolio—will augment its first-party data with TransUnion, Experian, and LiveRamp identity graph data so advertisers can target custom segments and reach the right audiences.
Through the integration, Fox will be able to create audience segments and layer on key attributes to provide a more organic look at a targeted audience. The update places previously disparate data points into a unified audience view and aims to deliver a smoother, signal-based platform for brands to reach consumers across Fox Entertainment, Fox Sports, Fox News Media, and Tubi.
The news of the integration comes nearly a month after Fox’s upfront event, during which the company officially announced the OneFox offering.
According to Fox, the integration aims to create a platform that is privacy-conscious and outcome-driven through matching audiences at scale; unlocking smarter creative decisioning shaped by contextual signals and delivering greater resonance; enabling audience activation across linear and streaming with unified reach and frequency controls; and creating audience segments based on key attributes so advertisers can have access to their audiences.
“Fox’s converged media platform was purposefully built to unify our portfolio,” Stephano Kim, chief strategy and operations officer, Fox Advertising, said in a statement. “By layering in Fox’s first-party data backed by insights and audience attributes from TransUnion, Experian, and LiveRamp, we will deepen the platform’s precision and performance, turning data and insights into intelligence that drives audience activation and creates opportunities for businesses and consumers alike.”
“We’re excited to help power OneFox with Experian’s product suite,” Chris Feo, chief business officer, Experian, added. “By integrating data from our identity graph and audience attributes, Fox can merge offline and digital signals into a single view, uncover high-value segments, and help advertisers reach them across every Fox screen—from primetime and Fox Sports to Tubi—while seeing results faster, all within one seamless workflow.”
Julie Clark, svp of media and entertainment, TransUnion, said through that integration, she’s also eager to expand their relationship across the broader Fox ecosystem.