SpongeBob SquarePants has been minting money for Nickelodeon since the show debuted in 1999. But after 11 seasons, two movies and more than $13 billion in merchandising revenue, the animated residents of Bikini Bottom have finally discovered a segment of pop culture they couldn’t conquer: Broadway. Nickelodeon announced that SpongeBob SquarePants: The Musical will close… https://www.adweek.com/tv-video/nickelodeons-broadway-bet-doesnt-pay-off-as-its-spongebob-squarepants-musical-will-close/