Which cliche shall we start with about the gym? If you’re Planet Fitness, you continue the narrative of people who might think they’re better than you. In a new spot from Hill Holliday, we are introduced to a gym-goer with an ample amount of confidence and hubris. “Planet Fitness. Isn’t that the gym where they,… https://www.adweek.com/creativity/think-youre-better-than-everyone-else-then-planet-fitness-isnt-for-you/