Nashville is home to numerous American cultural staples, including country music, Nashville Hot Chicken, and Dolly Parton. Now, the city will house another staple: Ryan Murphy’s 9-1-1 universe, as 9-1-1: Nashville premieres on October 9 on ABC.
The new series, starring Chris O’Donnell, Jessica Capshaw, LeAnn Rimes, Hailey Kilgore, and Kimberly Williams-Paisley, will be the third installment in the 9-1-1 franchise, and ABC is going all-in on Music City with its marketing campaign. The network has prepared an immersive experience that celebrates the show’s portrayal of emergency responders while highlighting Nashville’s cultural identity.
“Our marketing campaign for 9-1-1: Nashville was designed to do more than promote a new series—it was built to immerse audiences in the heartbeat of the city and the heroism at its core,” said Laura Lovas, svp of brand partnerships and experiential at Disney Entertainment Television.
